When evaluating a digital experience platform (DXP), most businesses don’t just want features—they want confidence. Confidence that they’re choosing a tool that can meet their needs, scale with their growth, and deliver meaningful experiences without friction.
That’s where G2’s Grid® Report for DXPs—based entirely on real user reviews—offers a unique lens. But it’s not just about who’s “on top.” Understanding what each quadrant actually means can guide you toward the platform that truly fits your organization.
Making Sense of the G2 Grid: What the Quadrants Actually Mean
G2’s DXP Grid uses two dimensions: Satisfaction (what users think of the product) and Market Presence (how widely adopted and supported it is). Platforms are placed into one of four quadrants:
· Leaders: High satisfaction and strong presence
o Consistent performers with strong features, support, and adoption
· High Performers: High satisfaction, lower market presence
o Innovative, well-loved platforms that may be newer or more niche
· Contenders: Lower satisfaction, strong market presence
o Established players that might struggle with usability or modern expectations
· Niche: Low satisfaction and low presence
o Solutions that may work for very specific use cases—but may lack flexibility or support
Understanding where a platform sits helps you match your business needs with what’s proven to work in the market.
What the Grid Tells You (That a Demo Doesn’t)
While demos show you the best-case scenario, G2 data reflects what happens post-purchase—when the platform is in daily use. Here’s what key categories on the grid can reveal:
· Ease of Use: Signals whether teams can actually use the tool without constant IT intervention
· Support Quality: Indicates how responsive and helpful the vendor is during rollout and beyond
· Content Management & Personalization: Show how well the platform supports agility and tailored experiences
· Reporting & Analytics: Reveal whether you’ll get actionable insights—or just another dashboard
These scores help you go beyond the marketing fluff and zero in on what will matter during implementation and day-to-day use.
How This Helps Businesses Like Yours
At Gigasolv, we help organizations navigate CRM, ERP, and DXP decisions every day. G2’s Grid becomes a starting point for deeper exploration:
· We help you evaluate why a platform scored the way it did
· We align those insights with your actual workflows and user needs
· We guide you in selecting, implementing, and customizing the right platform—not just the most popular one
Because the truth is: there’s no “best” platform. There’s only the best fit—for you.
Final Word: Use the Grid as a Compass, Not a Checklist
G2’s DXP Grid can’t replace strategic thinking—but it can give you an informed head start. Understanding how to interpret the quadrants and scores means you’re better equipped to ask the right questions, avoid red flags, and choose a platform with confidence.
At Gigasolv, we don’t just help you choose—we help you make it work