The manner in which consumers and brands communicated with one another changed throughout the epidemic. Marketers now had an urgent need to interact with their target audience on a variety of pertinent digital platforms, including customers, partners, and prospects. Digital marketing suddenly gained a lot more significance. Companies entered the digital marketing space with little preparation. The top digital networks got much busier.
Marketers are under pressure to generate leads consistently and provide them with a nurturing experience that turns them into customers. Marketers must be ready to carry on doing what they’re doing and concentrate on offering highly targeted, distinctive experiences to identify their brand when things gradually but definitely return to normal.
The main digital channels of today are overrun with competition and noise. Utilize the most recent Sitefinity Insight features to draw in your audience and set your business apart. This article will cover the latest features in Sitefinity Insight and how they can vastly improve the digital marketing skills of the business.
Why Sitefinity?
Progress Sitefinity Insight is a software as a service (SaaS) analytics, personalization and optimization system, fully integrated with the Progress Sitefinity platform. Many marketers, like the Cambridge Innovation Institute and Legal & General America, have used Sitefinity Insight to successfully guide their marketing strategies and deliver next-level, ROI-driving campaigns as a result.
With the help of their most recent update, which further improves the platform thorough cross-channel performance analytics, information on persona profiles and lead scores, and ML-driven campaign recommendations, marketers can now simply deliver well-targeted campaigns to the target audience. Here are some of the newly released features:
Comprehensive conversion attribution modelling
With the help of four new conversion attribution models, marketers can use a wide range of tools to monitor the success of content-driven campaigns that span many sessions and support various KPIs (such as first-touch and last-touch lead reporting). To help excel at your KPIs, they have even infused a little AI into conversion attribution modelling. You can pinpoint the precise interactions that are causing conversions using auto-discovered touchpoints.
Detailed video performance tracking
Measure the effect of your video content on the visitor’s journey and sales funnel to get the most views and success possible given the growing popularity of video content. Establish a performance baseline and maximise the usage of videos in your campaigns to increase their ability to influence consumer behaviour, raise brand awareness, and strengthen client loyalty.
Contact Property-Based Lead Scoring
Create thorough funnel models that include crucial contact information imported from outside systems, including customer status, open opportunities, offline event attendance, and more. Give your team the tools they need to conduct thorough campaigns and nurture those leads so they convert or become clients.
Customer Journey Retargeting
When a lead from one sales journey exhibits a change in purpose that the most pertinent audience (Eg: an old sales prospect who filled out a job application). To improve targeting, eliminate leads that are no longer a match for a sales motion based on a certain event.
Most-Visited Keyword Report
By using word cloud visualisations that emphasise popular words based on frequency of content consumption and relevancy with visitors, you may find out which themes really resonate with your audience. Data-driven marketers may use quick, easy visual insights to quickly determine the preferred content and asset types of their target personas.
And there’s no need to worry if you’re still not convinced about changing up your marketing initiatives. With Sitefinity Insight, you can risk-free test and validate creative marketing concepts. Run A/B testing, and depending on the findings and suggestions in real time, modify your advertising plan.
Conclusion
In this increasingly digital environment, consumer expectations for individualised brand experiences have taken on a new standard status. Building personalised digital relationships with high-value prospects using Progress Sitefinity Insight is simple and meets both your and customer needs.