The future of the DXP market is going to be defined by some major trends. In this article, we will take a detailed look at some of them.
1) Insufficient staffing is expediting the necessity for artificial intelligence.
With cost-cutting measures and dwindling resources, organisations are facing a shortage of personnel required to accomplish their tasks. Therefore, it’s essential that the available workforce be aided by tools that enable them to complete assignments in less time. AI and ML can assist teams in handling repetitive daily tasks, freeing up their time to focus on more important work. While many solutions are promoting their AI capabilities, there are only a few instances where incorporating AI is practical, and supporting employees is one of them.
2) API-first is no longer the top priority.
The advent of headless technology caused a revolution in the industry. By prioritising API-first development, organisations gained an unprecedented level of flexibility to create tailored solutions that aligned with their unique processes. Developers had the freedom to create whatever they desired, which resulted in many companies adopting this approach.
However, headless technology didn’t empower marketers to be more self-sufficient. Although they could make changes to the content without interfering with the backend, they couldn’t easily create landing pages or microsites as quickly as they wanted. Additionally, this level of flexibility came at a significant cost, both in terms of technology and talent. Given the pandemic and the gloomy outlook, the API-first approach is no longer a viable option. This isn’t to say that headless technology is obsolete or that API-first isn’t a powerful approach, but it’s not as accessible as it once was. The masses need a new solution to their problem.
Companies without developers require more tools to be self-sufficient. Developers are usually necessary for extracting value from a company’s technology stack. They are responsible for implementing new platforms, performing integrations, and helping in-house teams with daily tasks such as building workflows and launching email campaigns. However, requiring a developer for these tasks can hinder success, especially when there are no developers available. Developers are expensive, and most companies do not have them in-house.
Therefore, companies need tools that allow non-technical users to perform their tasks without involving developers. This is where the low-code, no-code approach comes in. Low-code development empowers users without coding knowledge to address their app development needs, while low-code development enables IT professionals with some coding skills to build customised applications.
By reducing the level of skill required to achieve desired outcomes, low-code and no-code democratise development and put power into the hands of key stakeholders. While the result may not be as good as if a developer had worked on it, the marketing team can still create something highly appropriate, avoiding the backlog of overwhelmed developers and capitalising on the speed and relevance that make a big difference.
Kentico stands out in the DXP market for several reasons. Here are some of them:
- Firstly, it excels in total cost of ownership and faster time to market. Kentico delivers exceptional time to value thanks to its seamlessly integrated apps, resulting in a much faster time to market than most other solutions, typically taking only a few months.
- Secondly, Kentico’s total cost of ownership is much lower than that of other key players, with transparent licencing fees that are only a fraction of the cost of other platforms, particularly when factoring in the cost of inefficiencies that accumulate every step of the way.
Kentico is an ecosystem rather than just a product.
Customers and partners of Kentico can take advantage of a wide range of added-value services from the company, including top-notch support, advice, education, and certifications (for marketers and developers).