Kentico is an advanced digital experience platform and content management system (CMS) that provides marketers with an array of tools and features to improve their marketing strategies. By using Kentico’s capabilities to their fullest, marketers can maximise the value they obtain from the platform. In this article, we will explore vital tactics and best practises for marketers to optimise their use of Kentico and achieve measurable outcomes.
Define your objectives:
Before delving into Kentico, it is crucial to establish your marketing goals. Determine your intended audience, key performance indicators (KPIs), and desired results. By aligning your objectives with Kentico’s capabilities, you can create a targeted marketing strategy and take full advantage of the platform’s features.
Use Personalization:
Kentico offers robust personalization features that allow marketers to deliver customised and relevant content to their audience. Through personalization features such as dynamic content, content personalization, and A/B testing, marketers can create personalised experiences for different audience segments, leading to higher engagement, conversions, and customer satisfaction.
Optimise SEO:
Search engine optimisation (SEO) is essential for driving organic traffic to your website. Kentico provides SEO-friendly features and tools to help marketers optimise their content for search engines. Utilise Kentico’s SEO-friendly URLs, meta tags, XML sitemaps, and integrated SEO analysis to improve your website’s visibility in search engine results, attract more qualified leads, and increase organic traffic.
Leverage marketing automation:
Kentico offers powerful marketing automation features that can streamline and automate various marketing processes. By leveraging marketing automation, marketers can nurture leads, create personalised email campaigns, manage customer journeys, and track user behaviour. By automating repetitive tasks and delivering relevant content at the right time, marketers can save time, increase efficiency, and enhance the overall customer experience.
Utilise analytics and reporting:
Kentico provides comprehensive analytics and reporting tools to track and measure the performance of your marketing efforts. Monitor essential metrics such as website traffic, conversion rates, engagement levels, and campaign performance. By analysing these metrics, marketers can gain valuable insights into their audience’s behaviour, optimise campaigns, and make data-driven decisions to maximise their marketing ROI.
Integrate with Other Systems:
Kentico’s integration capabilities allow marketers to connect the platform with other systems such as CRM, email marketing, and e-commerce platforms. By integrating Kentico with your existing marketing stack, you can create a unified view of your customer data, streamline
Keep up to date with Kentico:
To assist marketers in staying on top of the game, Kentico frequently provides updates, new features, and best practises. Through forums, seminars, and documentation, stay in touch with the Kentico community. Join user groups and ask professionals for advice to explore advanced features and improve your marketing strategies.
Conclusion
To maximise the effectiveness of their marketing initiatives, marketers can choose from a variety of tools and services offered by Kentico. You may maximise the power of the platform by being aware of your goals, utilising personalization, improving SEO, leveraging marketing automation, utilising analytics, integrating with other systems, and keeping up with Kentico. To increase engagement, conversions, and long-term success with Kentico, adopt these tactics and best practises.