There have been unpredictably disruptive changes during the past years. The pandemic drove digital transformation in many industries, allowing for a fundamental change in work habits and elevating customer experience to the top of the tech priority list. Additionally, 2022 has seen a great deal of other noteworthy disturbances.
In light of all these elements, we anticipate that these are the three trends that will rule our sector in 2023:
- CMS systems will develop significantly to provide more expansive digital experiences.
- When creating digital experiences, data protection will be a crucial consideration.
- Businesses will embrace a holistic sustainability approach.
Let’s explore the reasons for this:
CMS solutions will significantly change
Businesses will concentrate on finding best-of-breed CMSs that can satisfy their demands and provide them a high return on their investment because of the current state of the global economy, which places an emphasis on how money is spent and what you get in return. This emphasis on efficiency has led to the creation of solutions like composable DXP as a response to particular needs rather than monolithic solutions.
The complexity of the projects being produced today supports the demand for composable solutions, allowing users to accomplish more and integrate more services without being constrained. Additionally, the lack of human resources is a problem that raises project values and budgets and disperses the workforce. To save money and keep things flexible, open-source software will become more popular.
The B2B software purchase process has been evolving to resemble the B2C process more and more, and in 2023, the effects of this transformation will still be seen. Furthermore, more automation and AI will be used for B2B personalization.
A crucial element of “Building Digital Experiences” will be data protection
Regulations pertaining to privacy are becoming more intricate and stringent. The EU has long had a significant impact on the tech sector, from the emergence of GDPR to the fear of fines and punishments if the regulations and standards are not adhered to. As time goes on, the tech sector will continue to see a lot more of this trend. In order to comply with local laws, many nations have their own standards about how data should be handled and preserved.
These rules and regulations vary depending on the borders of the various nations. Major firms are already pushing for a move in a more ethical direction where privacy has a prominent place in the discussion, and this focus will lead to a larger focus on the ethical use of user data and consumer protection.
Sustainability is evolving into a broader perspective
Without a doubt, the push for a stronger emphasis on sustainability will remain a key issue in the upcoming year. This campaign, in our opinion, will focus on the environmental, social, and financial spheres. There will be an even stronger drive on the part of tech companies to discover environmentally friendly solutions. This can be achieved, for instance, by controlling their CO2 emissions and looking for greener ways to reduce their power use.
Tech firms still struggle with a lack of diversity, and in 2023, efforts to incorporate a more diverse workforce will become even more crucial. Finally, in order for businesses to be financially sustainable, there will be a push for greater profitability in the tech sector. This new circumstance will pressure tech companies to increase resource efficiency and discover more sustainable growth strategies.