Advertisers have experienced significant upheaval in the past months, and the effects will be felt for years to come. While many businesses have reacted quickly and agilely to people’s increasing adoption of digital technology, others have lagged behind. Demonstrating ROI is one of marketing’s top priorities. Unquestionably, it is also one of the most difficult problems to solve. In this article, we will explore all possible solutions to the marketing difficulties that can be encountered in today’s day and age.
Putting Data to Good Use
Prior to the digital transformation of marketing, there wasn’t much high-quality, useful data available to marketers. Simply put, they were unable to accurately assess the performance of any marketing campaign and attach value to touch points along the customer journey.
The situation has changed, though. By providing them with precise customer data, digital transformation enables marketers to profit from this move to the internet. Digitally advanced businesses frequently collect data from numerous sources and organize it collectively to create a holistic picture of their customers’ journeys, as opposed to analyzing data gathered in separate areas to make decisions.
However, firms that are less technologically advanced find it harder to acquire this confidential information, which puts them at a substantial disadvantage. These businesses must, for the most part, rely on third-party data, which limits their capacity to integrate online and offline touchpoints and better understand their customers.
Implementing a Comprehensive SEO Campaign
Utilize the potential of search engine optimization by building on the concept of digital maturity as it relates to outreach and marketing. This demonstrates how modern businesses can succeed in digital marketing by using clear SEO tactics that involve keyword integration, link building, technical research, and innovative content alterations. These particular initiatives can essentially complement one another to give you a competitive advantage online by making the content on your site more understandable and pertinent to visitors. Your company will be more likely to appear in Google searches if your SEO activities are effective and well-coordinated, which can result in consumer engagement and customer acquisition.
Make AI do the hard work
The powerful AI-driven features provided by Sitefinity Insight now include a new addition called Sitefinity AI Content Recommender. Even if it’s complicated in the background, it has a very specific function: it aids marketers in finding and promoting pertinent content that can help you surpass your KPIs.
The machine learning (ML) algorithm will find material during the user journey that has aided in reducing the time it takes for other visitors to convert and will dynamically promote it to aid in boosting engagement.
Monitor Your Social Media Accounts
The use of social media marketing in the business-to-business sector is growing. Make the most of social media’s reach and presence to increase both. Once you’ve incorporated the most useful social media platforms into your marketing plan, make sure that tracking performance is a major priority.
The benefits of social media for business go beyond likes and retweets. At the end of the day, social marketing serves to engage potential customers by encouraging them to click on landing pages, request a demo, or do other actions that will increase their lead score.
Conclusion
Less mature organizations must increase their efforts just to keep up because the digital maturity race belongs to the quick. Though intimidating, this is not insurmountable.
Advertisers may hasten the development of their digital marketing maturity and cross the finish line by coordinating with stakeholders across the organization and concentrating on the four important investment areas identified by our research.